Here's an
interesting piece on the bottom-up / grass roots approach which occurred within the US Presidential's.
And on a related subject here's an article on
Political Video Games, we've seen it with
Langerland's Dail Reshuffle but we've so far missed the directed games such as those used by the new Senator
John Thune against the now ex-Senator and previous House Minority leader
Tom Daschle to further emphasis the theme of his campaign that Tom Daschle was actually two persona's. This was the core of the message which Senator Thune used for the previous two years in his campaign for election and again helped to highlight his core message.
Thune also used a community of bloggers such
DaschleVThune to reinforce his message albeit with a negative tone but one that again shows the use of grass root movements via the Internet to achieve a particular campaign goal.